When it comes to designing a logo, the name On The Rim inspires numerous ideas. Although the process may be tedious, ideas begin with variety.

As the sketches were completed, one thought led to another about how to use the same notion in several ways. This entails experimenting with various typefaces to evaluate what works, what is eligible, and what is consistent with the brand's overall philosophy. Initially, the initial round of picks was too off-brand or simply difficult to read.

The second draft produced a collection of logos, which were utilized to design t-shirts, cups, and coasters. This provides a visual representation of what is going properly and what isn't. In this critique round, the text was too thin and narrow to work well with the other parts.

Based on personal thoughts and outside feedback, On The Rims' visual identity improved. The color scheme was a reflection of disco colors; while not overly brilliant, the colors are toned down as if in a nightclub. Texture was applied to the logo's rim to emphasize the brand and how you may rim your rim your way.