THE NEW JERSEY TIDES
2025
The New Jersey Tides are a professional women’s basketball team based in Atlantic City, New Jersey. Rooted along the iconic Jersey Shore, the Tides bring a fresh wave of energy to the court, representing the resilience, pride, and spirit of coastal New Jersey.
PROCESS
The team name "New Jersey Tides" draws inspiration from the powerful and ever-changing tides of the Atlantic Ocean that shape the Jersey Shore, where the team proudly calls home. Just like the ocean’s tides, the team embodies strength, movement, and an unrelenting force that cannot be ignored.
The color palette reflects the team's deep connection to the sea:
Teal represents the vibrant coastal waters and energy of the shoreline.
Deep Navy symbolizes the depth and seriousness of competition.
Sand Gold nods to the iconic beaches of Atlantic City.
Seafoam Green captures the freshness, movement, and forward momentum of the surf.
The taglines "Jersey Strong. Tides Stronger." and "Ride the Wave" serve as motivational mantras:
Jersey Strong. Tides Stronger. emphasizes the team's roots in the resilient culture of New Jersey, with the Tides standing as an even more determined and unified force.
Ride the Wave reflects the team’s dynamic play style, momentum-driven attitude, and an invitation to fans to join the journey through every rise, fall, and surge forward.
HOME JERSEY
This New Jersey Tides home jersey features a bold navy jersey with teal lining featuring fluid wave graphics, symbolizing strength and motion, paired with a sand white “TIDES” wordmark.
AWAY JERSEY
The New Jersey Tides away jersey features a bold teal-to-cream gradient with vertical stripes, accented by sharp white and teal logos and numbers for a sleek, modern look.
CITY JERSEY
The New Jersey Tides City jersey is a crisp white design accented with metallic teal detailing that would essentially reflect capturing the fun energy of the team's urban identity.
