kuh-LAY-uh

Hello! I’m a graphic designer who recently graduated from Syracuse University. There, I received my major in graphic design at S.I. Newhouse School of Public Communications. While design is creative, I sought to explore creativity through business, seeking to develop and implement business ideas through marketing, while having acquired a minor at the Whitman School of Management. My ambition is more than just creating new innovative designs, but to design aesthetically with impact.      

I stand ready for new beginnings and fresh opportunities, while executing new design ideals. Having acquired lasting connections and taken on roles that advantageously challenged me, I have positioned myself favorably for the upcoming chapters of my life.

AREAS OF EXPERTISE

  • Art Direction

  • Brand Identity

  • Posters / Flyers

  • Logos

  • Sports Graphics

  • Branding

  • Motion Design

  • Packaging

  • UI/UX Design

WORK EXPERIENCE

Graphic Design Intern

SRGMF | Rochester, NY 2024–2025

• Partnered with four clients to understand their vision, objectives, and branding needs, ensuring tailored design solutions were delivered.

• Developed innovative and compelling graphic designs, including digital and print materials that effectively communicated client messages and elevated brand identity.

• Gained experience in client relationship management, conducting consultations, presenting design concepts, and implementing revisions based on feedback.

Sports Marketing Intern

Twenty Six Entertainment | Atlanta, GA 2024–2024

• Designed engaging infographics, social media content, and newsletters to communicate key information and enhance audience engagement effectively.

• Utilized HubSpot to manage contact databases, segment audiences, and streamline email marketing campaigns.

• Developed targeted marketing materials that supported campaigns, increased brand visibility, and fostered stronger audience connections.

• Collaborated with a group of team members to ensure messaging consistency across digital and print platforms.

Graphic Designer

DISAB (Diversity Inclusion Student Athlete) | Syracuse, NY 2022–2025

• Worked collaboratively with a team to plan, promote, and execute strategies to expand the board’s social media presence.

• Facilitated communication of committee opportunities to the campus community, fostering increased engagement.

• Designed visually compelling social media content using Adobe Creative Suite, aligning with brand objectives.

Email
kaleiaarrington@gmail.com

Phone
(201)-744-1313