kuh-LAY-uh
Hello! I’m a graphic designer who recently graduated from Syracuse University. There, I received my major in graphic design at S.I. Newhouse School of Public Communications. While design is creative, I sought to explore creativity through business, seeking to develop and implement business ideas through marketing, while having acquired a minor at the Whitman School of Management. My ambition is more than just creating new innovative designs, but to design aesthetically with impact.
I stand ready for new beginnings and fresh opportunities, while executing new design ideals. Having acquired lasting connections and taken on roles that advantageously challenged me, I have positioned myself favorably for the upcoming chapters of my life.
AREAS OF EXPERTISE
Art Direction
Brand Identity
Posters / Flyers
Logos
Sports Graphics
Branding
Motion Design
Packaging
UI/UX Design
WORK EXPERIENCE
Graphic Design Intern
SRGMF | Rochester, NY 2024–2025
• Partnered with four clients to understand their vision, objectives, and branding needs, ensuring tailored design solutions were delivered.
• Developed innovative and compelling graphic designs, including digital and print materials that effectively communicated client messages and elevated brand identity.
• Gained experience in client relationship management, conducting consultations, presenting design concepts, and implementing revisions based on feedback.
Sports Marketing Intern
Twenty Six Entertainment | Atlanta, GA 2024–2024
• Designed engaging infographics, social media content, and newsletters to communicate key information and enhance audience engagement effectively.
• Utilized HubSpot to manage contact databases, segment audiences, and streamline email marketing campaigns.
• Developed targeted marketing materials that supported campaigns, increased brand visibility, and fostered stronger audience connections.
• Collaborated with a group of team members to ensure messaging consistency across digital and print platforms.
Graphic Designer
DISAB (Diversity Inclusion Student Athlete) | Syracuse, NY 2022–2025
• Worked collaboratively with a team to plan, promote, and execute strategies to expand the board’s social media presence.
• Facilitated communication of committee opportunities to the campus community, fostering increased engagement.
• Designed visually compelling social media content using Adobe Creative Suite, aligning with brand objectives.
Email
kaleiaarrington@gmail.com
Phone
(201)-744-1313